Through WhatsApp you will be able to organize your sales or support team to offer your customers a service based on two-way communication, creating a dialogue with your target audience. In addition, you will be able to exploit all the features of WhatsApp for your business’ advantage: you can send photos, videos, voice messages and documents directly from the app and satisfy all their assistance requests. This means that you can reach potential customers anytime and anywhere with promotional messages, business updates, surveys or feedback requests. This is demonstrated by the high message opening rate, which stands at around 98%. The main purpose of this new feature is to make the main apps of the Facebook universe (Messenger, WhatsApp and Instagram Direct in the first place) communicate with each other, and create a system of connections that improves the overall user experience within the different platforms.Ĭonnecting WhatsApp to Instagram can be very beneficial for your brand, first of all because it is the most famous messaging app in the world, and it is highly intuitive.

On Instagram they will be able to contact you via Direct, or, alternatively and thanks to a recent Instagram update, also via WhatsApp. Once you land on the profile, however, you need to make sure that these users potentially interested in the product can contact you easily. This is why they invest thousands of euros in advertising campaigns that bring huge traffic to their social profile. The goal is to make your company known to potential customers interested in a particular category of products.

In this regard, Instagram is becoming increasingly popular as a product promotion channel, through influencer marketing campaigns, which allow users to get to know a brand more deeply. Companies everywhere are entering the online world, to offer their products or services through the most famous platforms, in order to expand their network and reach an ever-increasing customer potential.

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